First off, we have been beyond blessed the past few months by our clients, friends & family. Some of you know our story and some of you don't. Today, were sharing our background, vision & heart with you and hopefully a few smiles.
Spark & Arrow is Sarah Arrington (right) & Kamin Williams (left). Just FYI, we don't always look this put together & our office is never this clean. Our individual bios are on our website but today we want to talk about Spark & Arrow as a company.
In one sentence, what is Spark & Arrow?
Spark & Arrow is a photography, styling & creative production company helping individuals and companies establish a visual image which represents their unique lifestyle or brand.
How did Spark & Arrow start?
We both worked together for 7 years as staff photographers for a publishing company. It was our job to basically show up, set-up lighting, find the right angles & take the pictures. While this sounds like a dream job to many we found ourselves stifled creatively by the process. Creativity has run in our veins since the day we were both born and we needed a way to express it; to share it with others. We started a fun blog and started dreaming big. Decorating a party, offering styling advice, or sprucing up a room gave us a creative outlet that utilized all of our strengths, not just photography. It was from this idea that Spark & Arrow was born.
Where does the name Spark & Arrow come from?
We get asked a lot, "Who's Spark and who's Arrow?" The answer is neither of us. We are both Spark & Arrow. Sparks start fires and are often the result of great things being forged. They are unpredictable yet precise at the same time. Metaphorically, Sparks are our ideas. They are the beginning of something new, unique & inspiring. Arrows are meant to be aimed at a target and if executed right will hit the mark. We aim to create an end result that will give our client's exactly what they are looking for. Brilliant execution of unabashed ideas... that is Spark & Arrow.
You are both relatively new moms. How does that play a role in Spark & Arrow?
We believe you can still be a hard-working professional woman & invest time in your children's lives. It's a balance that both of us are still fine tuning every day. Spark & Arrow is the leap we were both willing to take for our kids because we knew it would ultimately allow us to be better moms. Family is important & who we are as creatives and professionals is important to our families. Children need to see parents pursuing dreams & dreaming big and parents need to show their children that it can be done. It is our hope that one day our children dream just as big as we are.
What's on the agenda for Spark & Arrow for 2015?
We've been booking up our usual weddings, family sessions & events and are looking forward to the amazing people we get to meet with these. We're also getting fired up about the clients we have wanting all new photography for their companies. Helping them form a visual brand through photography & styling is exciting and adventurous. These images are being used for new websites, social media & marketing materials. A well executed image can do so much for a company. We are also working on creative collaborations interconnecting local creatives, artisans & businesses to cohesively market a particular lifestyle or cause. Instead of working against each other, we want to form a creative community that supports each other. And whatever else this year wants to throw at us, we'll take it!
What is the creative collaboration with West Elm Birmingham?
We will be hosting several events focused around styling & photography. Also, every month we will feature a local business and incorporate them with West Elm's amazing products. West Elm will post a shot styled & photographed by Spark & Arrow and we will give you the details on our blog. Birmingham is making a huge comeback and credit is due to the small businesses and individuals who are taking chances on this wonderful city. And it's working. Are you interested in being featured? E-mail us at sparkandarrowcreative@gmail.com and tell us about yourself!
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